What did Apple introduce at WWDC 2013?

Открытие WWDC 2013

The long-awaited opening of WWDC 2013 took place. The head of the Apple company appeared on the stage and thanked the developers for the work done. There were so many people willing to see Tim Cook and the products that were presented by his assistants, that all the tickets for the presentation were sold out in just over a minute. More precisely: in 71 seconds! Contrary to dreams, neither iWatch watches nor TVs showed us at the opening of WWDC 2013. But they presented a new OS X, iOS and taught Siri to speak in a male voice. Not to mention the new MacBook Air and Mac Pro in a futuristic package. Despite the absence of so desired new mobile devices, the presentation was very eventful. However, first things first.

Tim Cook at WWDC 2013 talked about Apple's achievements

Открытие WWDC 2013

This is the twenty-fourth WWDC conference. It was visited by visitors from 60 countries of the world, two thirds of them attended this event for the first time. The company’s CEO Tim Cook led the company, but he himself mostly voiced only numbers. Products were represented by other Apple executives.

The famous Apple Store retail stores, which are visited by more than a million people every day, are of particular pride at the Cupertinovskaya company. Many of them come there to learn how to use modern technology. Now in 14 countries there are 407 Apple stores.

Berlin's Apple Store is a true marvel of architecture. It is located in the building of one of the oldest theaters in the capital of Germany, which is already a hundred years old. The theater is located in the same building, but is separated from the store. During the year, Apple is going to hold a series of events in the building.

The time has come to sum up, and the CEO of the Cupertin corporation proudly noted that the iMac has become the number one desktop computer in the United States, and the MacBook is the first among notebooks. Over the past five years, the growth of the Mac platform was 100%, and the PC - only 18%. But in addition to statistics, the opening of WWDC 2013 was marked by important announcements.

OS X Mavericks operating system

Открытие WWDC 2013

28 million copies of the Mountain Lion operating system were purchased for the entire period of its presence in the market. She broke all sales records for Apple operating systems. Approximately 35% of Mac users have switched to Mountain Lion, while only 5% of the most widely used computer operating system in the world have upgraded to Windows 8.

Then Craig Federighi came on the scene and slowly but surely led the conversation in the direction of the new version of OS X. During his speech, there was a joke that the next Mac platform would be Sea Lion. There was even a logotype of this failed operating system.

But it turned out that users of the legendary Macintosh at WWDC 2013 were shown OS X Mavericks. The word "Mavericks" is multi-valued. It can be translated as "individualist." This name echoes the old advertising slogan of the company “Think Different!” (“Think Different!”). Another hint that Mac users make up a special group of consumers of digital technology.

In OS X Mavericks, the Cupertino corporation finally realized support for the full-screen mode, the lack of which was so long lamented by the "makovods". There are also tags. A document (during its saving) can be associated with a certain tag and it will be displayed in the sidebar (sidebar) of the Finder.

Tags are supported not only on the local computer, but also in iCloud. And this means that you can search for tags by file saved, both on your Mac and in the cloud storage.

Significantly improved support for multiple monitors. Now for each display can be formed its own working environment. An HDTV connected via AirPlay can serve as a full-fledged computer monitor.

During the presentation, it was shown how each monitor can be displayed on the application opened in full-screen mode. A truly impressive demonstration of new features.

Battery performance is optimized by the App Nap feature, which strictly ensures that applications do not use processor resources in vain. The load on the processor is reduced in the new operating system by 72%.


Inactive applications are not pushed out of RAM to the hard disk, as it was before. In the Mavericks, they are “compressed” right in the memory. This provides a performance increase of 1.4 times, even taking into account the fact that SSD-drives work pretty quickly. It is about overcoming the negative effect that is caused by “swap”. We dedicated a few days ago to this topic.

Safari Web Browser

Открытие WWDC 2013

Safari's performance has increased significantly, and now, according to Craig, who cited SunSpider testing, is 1.44 times more powerful than Chrome. Apple's browser uses memory sparingly (compared to similar applications). Scrolling long pages is fast and smooth. Bookmark now you can save with one click and share it on Twitter.

iCloud Keychain allows you to store accounts for web services, Wi-Fi networks and other passwords to which AES encryption is applied. Payment cards are also saved, but without a security code. Thus, 1Password was replaced by iCloud Keychain.

Improved "Notifications" ("Notifications"). The message in Twitter can now be sent through the "Notifications". Through this service, you can delete emails and make FaceTime calls. Now you can receive iOS notifications not only on the iPhone, but also from your Mac.

Maps and Books

Now the route can be sent from computer to phone. The iBooks application, familiar to users of iOS devices, has now come to Mac. It opens the real connoisseur of literature access to a library containing 1 million 800 thousand digital books.

By default, iBooks uses a two-page interface. The image is completely uniform, no page shading is applied. You can add "notes in the fields" and select text fragments. Your notes are displayed in the sidebar when the window is expanded.

iBooks is one of the applications of the OS X Mavericks operating system, a preliminary version of which is already available to developers.

New Macs

Открытие WWDC 2013

Then Phil Schiller showed visitors of the WWDC 2013 presentation new company computers. The line of MacBook Air has been updated, which is now based on the Haswell processor and its graphics processor (GPU) boasts twice the speed. This reduces the load on the battery and speeds up graphics processing by 40%.

The 11-inch model works without recharging for 9 hours (and not 5, as it was before), but a 13-inch full 12 hours (instead of seven, for which the previous model had enough energy in the battery). One charge, according to Phil Schiller, is enough to fully see the whole trilogy of The Lord of the Rings.

The performance of the Wi-Fi network standard 802.11ac was three times higher. This is the ultimate theoretical performance. The new AirPort Base Station Base Station has become smaller. Time Capsule boasts its ability to store 2 or 3 (depending on the model) terabytes (i.e. thousands of gigabytes) of data.

The price of a new 2013 MacBook Air release with a 128 GB drive is: 11-inch version - $ 999; The 13-inch version is $ 1099.

Mac Pro has been a favorite tool of creative people for many years. Designers, photo artists, musicians and those involved in the processing of video content. At WWDC 2013 Mac Pro has acquired a cylindrical shape. The new powerful computer as if descended from the pages of a fantastic book. Mac Pro 2013 was met with a storm of applause from the public.

It is based on a 12-core 256-bit Intel Xeon processor. Its ECC memory: DDR3 with a frequency of 1866 megahertz and a capacity of 60 gigabits per second. The read speed of its flash drive is 10 times faster than any hard drive of the previous Mac Pro. It is 1.25 gigabits per second.

Another miracle of technology: the second version of Thunderbolt. Six devices can be connected to each port. Its performance is 20 gigabits per second. Thunderbolt 2, presented at WWDC 2013, is backward compatible with its predecessor. This is the first Mac in history that ships with two AMD FirePro GPUs.

OpenCL boasts a performance of 7 teraflops (trillions of floating point operations per second), which means support for 4K displays. Among the numerous connectors of the newest professional computer are four USB 3 ports. Mac Pro will be on sale a little later this year. In comparison with its predecessors, it has become more powerful, more compact and looks much more stylish. It should be noted that these computers are assembled in the USA.

ICloud cloud service

Tim Cook returned to the scene to talk about the achievements of the cloud service iCloud. This service has already registered 300 million accounts. To reach a similar indicator, the most famous social network Facebook took five years. Game Center has 240 million users. According to reports, 800 billion iMessages messages and 7.4 trillion notifications were sent.

The iWork office suite has been extended with an iCloud version. Take advantage of it will not only Mac owners, but also those who prefer the PC. They will also have the opportunity to work with text documents, spreadsheets and presentations in the "Apple Clouds". Cloud iWork opens in a browser window. Safari, Internet Explorer and Chrome are known to be supported. Images can be dragged to a cloud document from a computer.

iOS 7 shown at WWDC 2013

Открытие WWDC 2013

As of today, a total of 600 million iOS devices have been sold. This is not only about the super-popular iPhone and iPad, but also iPod touch players. As of the time of the WWDC 2012, this figure was only about 365 million devices.

The share of iOS devices accounts for 60% of mobile web traffic and only 24% remains an “android” device. 97% of users are happy with their iOS devices. 73% of them are very satisfied. For comparison: Windows Phone boasts 53% of satisfied users; Android - 49 percent; BlackBerry - thirty two.

But enough statistics! It's time to talk about the most significant update of the most famous mobile platform in its history. iOS 7 was presented to the public personally by Jonathan Ive. With its design, the new operating system for iDevices resembles the firmware of the very first “iPhone”, introduced by the great Steve Jobs back in 2007.

Connoisseurs can argue, they like a strict and "flat" interface, deprived of the bulge that has become habitual. But it feels the hands of masters. iOS 7 is very beautiful in its minimalism. The pictograms are flat, and the new color palette is very saturated.

Home screen has become "three-dimensional." Turn the phone and you will see that the icons rotate, and the "wallpaper" is located, as it were, away from you. And finally, iOS 7 has gained true multitasking.

Craig returned and showed the public the possibilities of iOS 7. It became even easier to unlock the screen: now you just need to “swipe” to the right.

Game Center has also changed completely. The weather app now graphically displays the state of nature around. If it is snowing outside the window, then you see it walking in the application. Yes, the “flat” interface opens with an unexpected side to the forethought of graphic solutions.

In the "Calendar" you can move from date to date using "svaypinga". In the landscape (landscape) scan of the screen you see the whole week.

“Swipe up”, you get access to control a number of functions, including Wi-Fi, switching to flight mode and brightness.

The new interface of the camera application includes built-in filters and “swapping” between photo and video controls. Photos can be grouped by creation time and geography. Share your captured videos now using iCloud Photo Sharing.

iOS 7 is supported by iPhone 4, iPhone 4S, iPhone 5, iPad 2, iPad 3, iPad 4, iPad mini and the fifth generation iPod touch. Owners of devices that were released earlier, alas, will not be able to enjoy the new mobile platform Apple.

Siri spoke in a male voice

Открытие WWDC 2013

Eddie Kew showed visitors the opening of WWDC 2013 Siri. It is difficult to say in what way it is now possible to talk about her (about him?). After all, the user can choose a male voice Siri. Added support for French and German. As for other languages, they "will appear with time."

At the request of the user, Siri can play voice mail, turn on Bluetooth and increase the brightness (it is also likely to reduce it). Now it is integrated with Twitter, Wikipedia and Bing.

Siri is gradually turning into a helper motorist. She is taught to call at the request of the driver, show the direction, play the ordered music and read incoming messages. Eddie Kew believes that Siri has a brilliant automotive future. Already in 2014, the voice assistant will be compatible with the machines of sixteen manufacturers.

App Store

The App Store has the opportunity to see a list of applications that are popular "near you." It is difficult to say how widespread this concept is “nearby.” Are we talking about a city or a fairly large region? From now on, the App Store updates all your apps automatically.

Music player

Look at the updated music player. Select an artist and you will see all his songs that are in your collection, both on the device itself and in the cloud storage. In landscape mode you will see all your albums in the form of a square icon. By selecting one of them, you can start playing it.

iTunes Radio

Открытие WWDC 2013

New service is a new way to listen to music. It is embedded directly in the music application. You can switch between stations and even search for the station that currently plays songs of your favorite band. Liked the composition can be bought.

The service is free, but it shows advertising banners. ITunes Match subscribers can enjoy ad-free music. iTunes Radio begins to work in the United States, and in other countries will appear only "over time."

The article is based on materials https://hi-news.ru/computers/chto-predstavila-apple-na-wwdc-2013.html.

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