Watson supercomputer reads all your tweets

Twitter and IBM have entered into a partnership agreement that will help entrepreneurs learn what ordinary people in social networks think of them. The new tools will allow commercial companies to effectively manipulate public opinion. Obviously, without a supercomputer, there could not have been.

Using Twitter and the world-famous supercomputer, Watson IBM will try to help its customers answer questions such as "What people like most about the products we offer" or "How to explain the high growth rates of sales in a particular country."

Today, companies can know what they say about them on social networks, but they can not collect, organize and analyze this information, as IBM or Watson can do.

From the point of view of information, Twitter is a huge public archive of human thought that covers ideas, opinions and discussions around the world, almost on any topic and at any time. Complex solutions that business takes, often requires the participation of many different systems. IBM's experience in integrating complex systems and data will help in making optimal decisions, "wrote Twitter vice president Chris Moody in his blog.

IBM plans to offer information from Twitter within individual cloud services, including cognitive Watson Analytics, Watson Developer Cloud and IBM Bluemix.

Twitter gives you the opportunity to see the world through a new prism - the platform unites hundreds of millions of consumers and professionals, it synthesizes trends. The partnership, using IBM's leading cloud analytics platform, will help customers improve the quality of their solutions based on completely new information, "said IBM CEO Ginny Rometti.

In addition to providing data on what people think about a company right this second, Twitter will be able to predict future demand and long-term trends, given the real state of affairs, for example, the weather. Thus, companies will be able to identify the unmet needs of society, opening up new opportunities for themselves.

Companies are increasingly turning to social sites, such as Twitter and Facebook, to find out public opinion about themselves. Several years ago Twitter partnered with Nielsen research company to raise TV ratings. The study showed that social media can seriously increase the ratings of programs, because most users visit their pages on the network while watching TV. This increases the attractiveness of social networks for advertisers. Nielsen recently also used Facebook. The company decided to find out which TV programs its users prefer to watch.

The article is based on materials https://hi-news.ru/computers/superkompyuter-watson-chitaet-vse-vashi-tvity.html.