The market giants have teamed up to improve PC sales

Computer giants Intel, Microsoft, Hewlett-Packard, Dell and Lenovo have teamed up to jointly improve the position of personal computers on the market. It's no secret that PC sales in recent years have fallen sharply, which greatly worried the largest manufacturers. But instead of solving the problem separately, they decided to get together and change the state of things once and for all.

To start, the alliance formed decided to organize a huge advertising campaign "PC Does What?", Which should inform potential customers about the benefits they can derive from the acquisition of a personal computer. In television commercials, prints and online advertising, viewers will see what modern computers are capable of and how they can change a person's life.

Historically, Intel and Microsoft have made the main contribution to advertising computers, but this time the largest PC manufacturers decided to support their colleagues in this difficult matter. Initially, the advertising campaign will be launched in the US and China. Act quickly and decisively, as sales of computers by 2016 will decrease by another 8% and the improvement of this situation will come at best only by 2017.

The cost of this advertising campaign is not known, but insiders argue that its budget will be comparable to the annual advertising costs in this market segment, and this is neither more nor less than $ 300 billion. So get ready in the near future to see on every corner an advertisement of how much personal computers are useful for a person. Although who will argue with this?

The article is based on materials https://hi-news.ru/computers/giganty-rynka-obedinilis-chtoby-uluchshit-prodazhi-pk.html.