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The threshold of Apple's presentation is always the expectation of a miracle. Regardless of what the Kupertinovs are going to show. This time the users were waiting for the new clock of the famous company. The hall of the Erba Buena Arts Center was gradually filled with public. The anticipation of something new and extraordinary attracted the attention of many users who followed the presentation behind the screens of computers and mobile devices. In the end, Apple showed an incredibly thin MacBook and smart watch Apple Watch.
Spring brings with it not only a revival of nature, but also new technologies. The current presentation was one of the most interesting technological events of March in March, along with the announcement of the new Galaxy S. TheVerge's resource led a direct illustrated report from the event, which once again showed the world the ability of a remarkable Apple to surprise users year after year, despite the fact that, it seems that everything that could be surprised was already shown in the past.
At the beginning of the presentation, the head of the company Tim Cook expressed the joy of the fact that there are already 21 Apple Store in China. Next year, he hopes that stores will be 40. Over the past quarter, the company's stores visited 120 million customers. Tim Cook also reported that in the history of the iPhone, 700 million of these phones were sold. Their sales grew by 49% (industry average - 29%). 99% of users are satisfied with their iPhone 6 and 6 Plus, phones that compete with the best Android devices. In the US, 700,000 points accept Apple Pay payments. Content for Apple TV has increased, and the price of the device has dropped to 69 dollars.
900 applications for health and fitness. A new toolkit allows you to monitor your health and identify the symptoms of Parkinson's disease. There are applications for people with diabetes, cardiovascular diseases and asthma. A special application will diagnose the symptoms of breast cancer. All this in the framework of medical research, the decision on participation in which take the users themselves. It's about open-source ResearchKit tools that will appear next month. Now only five applications of this complex are available.
Requirements for laptop portability are growing. And now Apple introduced a new incredibly thin golden MacBook, which Tim Cook easily held on one palm. After weighing a novelty less than a kilogram, and its thickness - only 13.1 millimeters. This is thinner than Air (17.3 millimeters), 24% with the new keyboard mechanism, which makes the buttons 40% thinner. A separate LED illuminates each key. The 12-inch Retina screen of the new laptop has a resolution of 2304 x 1440 pixels. The thickness of the screen panel is 0.88 millimeters. It consumes 30% less energy than the displays of previous models. The trackpad has been substantially redesigned. The first MacBook, which does not require a fan.
This computer is based on a 1.1 GHz processor, it is possible to overclock the processor to 2.9 GHz. It will allow you to use a web browser or watch movies for 10 hours without recharging. Supports USB, DisplayPort, Power, HDMI, VGA. All this in one USB-C connector. The thickness of the USB-C cable is only one-third of the thickness of a standard USB cable.
In addition to the golden one, the notebook will be available in silver and gray colors. It's even thinner than some keyboard covers for the iPad. However, users will miss the slot for memory cards and a couple of additional USB-ports. Its price is 1299 US dollars (1,1-gigahertz processor Intel Core M and 256-gigabyte drive). The version with a more powerful processor and twice the volume of the drive - $ 1,599 (1.2-gigahertz processor Intel Core M and 512-gigabyte drive). The amount of RAM is 8 gigabytes. Sales will begin on April 10, 2015. This is the next masterpiece of Joni Aiva. And the updated Air and Pro will start shipping today.
And now it's time to Apple Watch. It is difficult to imagine a more personal device than a clock. Svayp allows you to switch to quick information, for example, about the heart pulse. Thanks to the built-in speaker and microphone from the clock, you can receive calls. Digital Touch technology allows you to draw something on the clock screen - and it will display on the screen of your friend's watch. There are many functions for monitoring the state of health. Each week they give an account of the user's physical activity.
For Christy Turlington-Burns, who ran in Africa half marathon, the watch became an important part of her training. The watch allows you to monitor the results of sports competitions, social networks and news. The watch can be used for Apple Pay payments. They will remind you that it's time to leave the comfortable armchair and warm up a little.
They integrate Instagram support. But does it make sense to look through Instagram, exhausting the energy reserve in a clock battery? With their help, the user will be able to open the doors of his hotel room. The main thing is that the clock is not discharged at the most inopportune moment.
The clock can do something of what the phone can do. But their battery is weaker, and the screen is smaller. The battery will last for 18 hours. The price is $ 349 for the 38-millimeter sports version, $ 399 for the 42-mm version. The version of the Regular Edition uses stainless steel. The price ranges from $ 549 to $ 1049 for the 38-mm version and $ 599 to $ 1099 for the 42-millimeter clock.
The third collection of smart watches is Apple Watch Edition. Prices start from 10 thousand US dollars. Such watches will be available only in some retail stores.
Preliminary orders will be accepted from April 10, 2015, and on sale the watch will only appear on April 24.
What surprised, pleased or disappointed you today's presentation of Apple?
The article is based on materials .
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